Public relations and advertising Essay Example | Topics and Well Written Essays - 1000 words

Public relations and advertising - Essay Example The main genre is not to sell products but to provide effective messages or ideas. In such cases the ads look to become as an instrument to stimulate the social awareness in the society (Kolb, 2008). Ads related to social services are much more than simple tokenism. Therefore, such ads should have a sign of professional excellence that motivates people towards action. Many veterans marketing and PR professionals have also emphasized upon the fact that it is very important to make sure that ads have an agreed statement which can generate specific and if possible actions (Wenderoth, 2009). Challenges Just like any other medium of mass communication ads and public relations also have certain negative aspects. In the competitive market the advent of various ad agencies along with the arrival of the billions of products, ideas or services to satisfy the needs of the clients. As a matter of fact this seemed to have become the most important objective of the marketers. Various cases of misl eading and false information in ads have been found (Burgemeister, 2003). However, the issues of the false information can have serious consequences in case of educational and public services. Education is lot more different from other products and services. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the... This "Public relations and advertising" essay outlines the differences between this two mediums of mass communication, their roles and issues. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the faculties of the institutions. Another important factor with regards to misleading information has been the university affiliation. On many occasions it has been found that after passing out of the colleges the students have faced problems during job interviews regarding university affiliation. It has been discussed above that th e modern day educational sector has become very competitive. Due to increased demand various players have entered the market. Hence, in order to attract the students the companies are using ads and public relations. However, in order to get more number of students and generate revenue the ethical aspects of ads in case of educational sectors have come across certain degree of damage (Rao, 2010). The government and various social and media organizations have started to keep a close eye on the ad strategies adopted by the educational institutions.

Electric Cars by Tesla Essay Example for Free

Electric Cars by Tesla Essay Tesla’s total assets is a total USD 361. 6M, with US sales alone of USD 116. 7M. Tesla boasts of two electric car models: The Tesla Roadster and the Tesla S model. As of January 2011, Tesla has taken about 3,500 reservations for the Model S and expects to begin delivering cars to customers in 2012. Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in its headquarters in Palo Alto, California; at its European headquarters in Maidenhead, UK; and at an increasing number of sales facilities throughout North America and Europe. Tesla plans to build the Model S in 2012 in Fremont, California in an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors. Tesla purchased a stake in the site in May 2010 for US$42 million, and opened the facility in October 2010 as the Tesla Factory. Tesla Roadster [pic][pic] The Tesla Roadster is a screaming-fast, all-electric two-seater sports car built on the frame of the Lotus Elise. Reduce our dependency on oil, and are cheaper to operate Electric cars are convenient: In one trip to the gas station, you can pump 330 kilowatt-hours of energy into a 10-gallon tank. It would take about 9 days to get the same amount of energy from household electric current. Fortunately, it takes hours and not days to recharge an electric car, because its much more efficient. And you never have to leave home to recharge! Electric cars are extremely simple. There’s no oil to change, no filters, no clutch, no fluids, no crazy mechanical systems. This makes the electric car so much cheaper to operate because there’s hardly any maintenance, like oil changes and emissions checks, that internal combustion cars require. Electric car cuts away our dependency on oil as well and frees us from the unpredictable oil price hikes and spikes that are so common these days. For the car savvy drivers, electric motors develop their highest torque from zero rpms—meaning fast (and silent) zero-to-60 acceleration times. This means they snap to life at the touch of the accelerator. It does 0–60 mph in 3. 7 seconds, making electric cars the fastest cars in the world. Electric cars can be direct drive, so there’s no transmission or complex gearbox. Power is applied smoothly and quietly. Acceleration is effortless. B. Historically, EVs have not been widely adopted because of limited driving range before needing to be recharged, long recharging times, and a lack of commitment by automakers to produce and market electric cars that have all the creature comforts of gas-powered cars. The other limitation beside range is cost. Electric cars have historically suffered from extreme lameness, largely because most attempts at building electric cars were aimed at the mid-price or low-end car market. Media blitz will follow the launch using television and print advertisements. Local glamour and sport magazines will be asked to feature the product. Problem with gray markets will not be an issue because the product will speak for itself and will cost more to copy at the state of our technology. Key cities in the Philippines will be targeted after the Manila debut and continuing media hype. Cebu and Bacolod will be good options to consider the expansion. They are both progressive cities with locals having penchant for European cars and sport cars as evidenced by car sales that are comparable to the Manila data.

Gay Marriage is An Attack on Christianity Essay -- Persuasive Essay

On June 26, 2015, the US Supreme Court ruled that the US Constitution guarantees the right for same-sex couples to marry. Associate Justice Anthony Kennedy stated in the majority opinion: "The court now holds that same-sex couples may exercise the fundamental right to marry. No longer may this liberty be denied to them." Many conservatives are completely against gay marriage and they have stated that they will fight to have the Supreme Court ruling overturned. "I believe marriage is between a man and a woman, and I think we ought to codify that one way or another," President Bush said (Hinojosa). From 2003 until present, gay marriage has been a hot issue. Debates rage on the sanctity of marriage and constitutional equal rights. Though many states have already decided on this issue it has yet to be resolved federally. Is it right to deny rights because of gender? The answer is no. Is it more importantly right to deny them because of moral issues? YES! From a Religious stand point this issue is not even debatable, any god-fearing man or woman would not have to think twice about prohibiting gays to join in union. Patrick Henry once said ?It cannot be emphasized to strongly or to often that this great nation was founded not by religionist, but by Christians; not on religions, but on the gospel of Jesus Christ? (Jennings). To stray from our ideals as a nation and allow such blasphemy to occur on our great nation?s soil would turn our for-fathers in their graves. Where do...

Photography in Flux Essay -- Digital Photography Pictures Technology E

Photography in Flux It is no secret that digital photography is very rapidly finding a niche in modem society, in both the professional realm as well as in the home. The advent of newer, faster, and more embellished technologies have placed the power of photographic production in the hands of the common person. An art form that formerly was left to the charge of few skilled professionals has been forever changed by these technologies. Certainly, this evolution of sorts has its strengths as well as its drawbacks. What advantages does a photographer have with digital technology that he or she might not have with a traditional camera? What are the disadvantages? And what does this technology mean for the future of the photography trade? First, what exactly is the fundamental technological difference between digital photography and conventional film? In Tom Ang's The Art of Digital Photography, he says that "the key difference is the light-sensitive medium used to capture the image" (10). Okay. Well what does that mean? Images in traditional film are created when "silver salts suspended in the emulsion convert the amount of light falling on them into a latent image" (Ang 10). When film is developed, the chemical processes that occur magnify the changes to produce a viewable image. By contrast, digital cameras have an electronic sensor that converts the light falling on it into an electrical charge, which is then processed by electrical circuitry and turned into a code that can be stored, transported, copied, etc. Advantages Essentially, once an image exists in digital form, it can either be tweaked to adjust even its most indiscernible features or it can be entirely morphed into something altogether different. There ... ...exis.com>. Ippolito, Joseph A. Understanding Digital Photography. Clifton Park, NY: Thomas/Delmar Learning, 2003. Meyer, Pedro. "Traditional Photography vs. Digital Photography." ZoneZero: From Analog to Digital March 1, 2001. 14 Sept. 2004 <http://www.zonezero.com/ editorial/marzoO l /march. html>. Potts, Mary Anne. "Q&A: The Pixel Pro." National Geographic Adventure Magazine June/July 2003. 15 Sept. 2004 <http://www.nationalgeographic.com/adventure/ 0306/gn_a.html>. Sand, Michael L. "Metamorphoses: Photography in the Electronic Age." Aperture 136 (1994): 3. Smurthwaite, Nick. "Faking It." Design Week April 1998: 17-19. LexisNexis Academic. Parks Library, Iowa State U. 15 Sept. 2004 <http://www. lexisnexis.com> Ziegler, Katleen and Nick Greco. Digital Focus: The New Media of Photography. Southampton, Pa.: Dimensional Illustrators, 1997.

Brand Reinforcement

STRATEGIC BRAND MANAGEMENT ASSESSMENT Birmingham University Business School Msc Marketing 1205306 TA-CHENG LIU Words: 2992 Question: Brands need to be managed over time. This involves ‘Toscani’sToscani’s’. With reference to academic theory outline how brands have reinforced and revitalized themselves. You should illustrate your points with examples This paper aims to discuss that organizations how to use strategic actions to enhance brand and revitalize brand equity in strong competition. In terms of innovative marketing, amounts of organizations want to be managed as brands in order to generate benefits and profits for organizations. Kapferer, 2008) Indeed, brands are built on past marketing efforts obtained from consumers. As Kapferer (2008) documented, brands could be also seen as assets which produce benefits within long period. However, brands possibly encounter aging and decay in their lifecycle. (Keller, 1999) Furthermore, some brands may be inabilit y to compete in the strongly competitive market, because consumers may change their motivation on this category. In addition, regulations and advanced technology possibly influence brands losing their presence in the target market. Thomas & Kohli, 2009) Therefore, this paper will discuss two brands of cigarette, Mild Seven and Marlboro. They have suffered the difficulties at different moments, hence, both company had experience on brand reinforcement and brand revitalization. According to Thomas & Kohli (2009), brand enhancement aims to maintain the top-of-mind recall with consumers. Marketers actually could redesign marketing mix in order to fortify position. More importantly, brand equity will consist with brand extension. However, brand revitalization attempt to revive aging or decaying brands.When the brands are going to decay, the brand equity will decrease at the same time. Therefore, Wansink (2000) provided 7 steps include reposition and product innovation to rejuvenate brand s. Indeed, Ind (2007) argued that storytelling is another important technique which integrates past experience and future direction of brands. Companies sometimes merely think about reposition, but describing a brand story could benefit companies building stronger relationship with consumers. Overall, companies should prepare long term strategy to sustain the brand life.Moreover, I am convinced that brands need to transfer their communication channel besides traditional mass media. It benefits them extend brand image in consumers mind. According to Kaperer (2012), Brands are assets that could generate benefits to company within long time. Therefore, companies need to ceaselessly manage their brand equity over time in order to avoid lose presence in the industry. Specifically, the standard of brands life could be defined as birth, growth, maturity, decline, and death. During the brand life cycle, companies inevitably encounter dynamics of market.Consequently, their brand equity may g radually suffer the difficulties and be diminished in the future. (Lehu, 2006) Therefore, marketers need consider brand reinforcement and brand revitalization to sustain the brand. Indeed, it is the important responsibility that determine the when the brand should assess reinforcing or revitalizing for brand managers. As Keller documented (1999), brand reinforcement concentrates on avoiding brand aging and decaying. It will benefit companies fortify the brand image and brand awareness by innovating product and service in competitive market.On the other hand, brand revitalization mainly recapturing the brand equity which has been decaying and aging over time. As for maintaining the brand equity in a long period, organizations need to conduct strategy for brand enhancement. The purpose of reinforcing brand is maintaining top-of-mind recall in the competitive industry. (Thomas & Kohli, 2009) Literaturely, there are two major considerations of brand reinforcement for marketers: staying at young stage and brand consistency. In order to stay at youthful stage, marketers should create younger brand image to instead chronological age of brand.Specifically, companies could regularly advance their products or services in order to adapt in dynamic environment. (Lehu, 2006) Therefore, Keller (2012) suggested that companies could enhance the product-related performance to raise the value of brands. Moreover, organizations could use either category extension or line extension to strengthen brand awareness. On the other hand, reinforcing non-product-related performance of brands is expected to pursuit emotion and belief to consumers. Furthermore, I consider that excessive updating or extending may result in negative perception of consumers.Actually, they possibly confused on overmuch products from the specific brand. Consequently, it will decrease the favorability of the brand. In addition, maintaining brand consistency is a crucial aspect of reinforcing brand. Because keepi ng loyal consumers is the most important task of the brand. Hence, marketers should protect their elements of brand equity advance. Nevertheless, brand managers could attempt to reformulate elements of brand equity under the consistency concept. I am convinced that it is important to integrate consistency and youthfulness at the same time for brands.Therefore, companies would redesign their marketing mix in order to meet the both objectives of brand enhancement. As for distribution, companies can establish online shop to contact with youngsters in the digital generation. Moreover, they should enhance their service in order to easily contact with consumers. (Lehu, 2006) In terms of communication channel, he asserts that exhibitions are a vital medium which could demonstrate and promote products with consumers. It benefits companies fortify their brand image in consumers’ mind. In addition, event and sponsorship can reach more potential consumers due to widely exposing.Subseque ntly, companies could innovate their merchandising to strengthen the brand image. (Olaito, 2010) More importantly, brand research is most important technique before aforementioned actions. As LePla, Davis & Parker documented (2003), brand research can benefit companies for understanding the need of new generation. Furthermore, brand managers need to monitor changes in consumer perceptions. (Thomas & Kohli, 2009) Hence, brand managers can conduct suitable strategies to adapt the trend. In order to apply the theory above in the real world, Mild Seven is an adequate case to interpret brand reinforcement.It is the third most smoked tobacco in the industry. They dominated the domestic market and Asia market for long time because they continually maintaining brand equity. (http://www. jt. com) Moreover, their sales of global market gradually grew at the current moment. (http://global. tobaccofreekids. org) Indeed, the company concentrates on younger smokers due to the increasing need of y ounger smokers. This targeting strategy benefited Mild Seven remain the younger brand image in the industry. Initially, Mild Seven attempt to develop variable products from 10mg of tar to 1 mg of tar of cigarettes.New products were generated with milder taste and lower level of tar to meet consumers’ requirement. (http://www. tobaccoasia. com) It is expected maximize brand equity by line extension. Furthermore, Mild Seven constantly advances new filter technologies to protect its advantages. As for packaging, Mild Seven reformulate some of brand image. The company created a symbolic image to support the brand name. Furthermore they use blue and white motif of appearance for whole products in order to youthfulness. (http://www. thedesignassoc. om) Although Mild Seven changed the part of image, the brand still maintained the consistency in consumers’ mind. Moreover, Mild Seven used the recycled materials on packaging for improving negative image when selling cigarettes. (http://www. thedesignassoc. com) Subsequently, Mild Seven sponsored a team of Formula One in order to expand brand exposure worldwide. It made a significant contribution to the brand awareness. (http://www. auto123. com) Moreover, the symbol of Mild Seven has been impressive in audiences’ mind in the global market. Ultimately, Mild Seven decided to manufacture cigarettes in Switzerland for quality license.Consequently, consumers in Europe have more confidence on its products. This efficiently enhances brand equity for Mild Seven. (http://www. ciggiesworld. com) Conversely, Marlboro is another significant example. It has ever become a decaying brand in 1950s, but they now are the best-selling cigarette brand in the world. (http://www. bukisa. com/) After revitalization, the company attempt to sustain the brand equity in a long period. Marlboro encountered several difficulties few decades ago such as: advertising limit (http://www. marketingweek. co. uk) and healthy concern. M organ, 2007) Therefore, the company decided to continually fortifying their branding equity to against dynamics. Because governments prohibit advertisement of cigarette on majority of mass media in majority of countries, Marlboro cannot promote their characters and products efficiently even though Marlboro Man has already been impressive in consumers’ mind. (http://www. marketingweek. co. uk) Consequently, the company moved into sponsorship which benefited the brand being exposed on mass media. (Hemdev, 2005) Refer to Lehu (2006) mentioned, Marlboro transferred their distribution to night clubs which are admitted promotion for adult. Hemdev, 2005) It benefited the company reach target consumers directly. Simultaneously, Marlboro changed the product name with different color before the FDA limited misleading brand name. (Hemdev, 2005) It may decrease the risk of brand equity because changing brand name suddenly results in making consumers confused. But Marlboro still attempted to remain the brand consistency over time. To maximize brand equity, Marlboro developed an electronically heated cigarette for smokers who concern health issues. Moreover, it will benefit the company expanding brand association into the potential market and improving healthy concern.In addition, Marlboro authorized the brand name for clothing manufacture. (http://www. marlborooriginals. co. za) It benefits them maximizing brand awareness when implementing category extension. The cases indicate that both brands actively implement brand reinforcement in order to fortify their competition in the cigarette industry. However, both companies use similar strategies for strengthening brand equity. It possibly decreases degree of strength and uniqueness of brand associations. Hence, I concur that brands are expected to differentiate promotion because unique brand enhancement could attract consumers’ attention.As for youthfulness, brands should concentrate on Internet medium and socia l media in the digital generation because younger generations spend a lot of time on it. Consequently, brands could reach more potential consumers than before. In addition, there are less limits of advertisement of cigarette than normal mass media. Companies have more opportunities to reinforce their brand equity. On the other hand, some brands have already lost their value from consumers. Therefore, marketers need to rejuvenate the decaying brands in order to revive in the market. Thomas & Kohli, 2012) In addition, some organizations are interested in acquiring aging brands or declining brands and they attempt to reinvent the brands. It may benefit them expanding to different market. (Kaperer, 2012) In terms of revitalization process, Berry (1988) suggested that 7 steps of revitalizing strategy for companies. Initially, it needs to reposition innovative products or services with high quality. This probably gets consumers’ attention again. Secondly, the quality should be conn ected with their heritage and reputation.Thirdly, companies need to improve customer relationship in order to benefit the brands. Moreover, marketers should accelerate visible brand value to consumers. Subsequently, promoting the unique selling point is crucial to differentiate previous products and competitors. Specifically, brand manager should pursue additional value and good quality at competitive price to consumers. Moreover, companies could also provide superior functional benefits which may refresh the brand image. (Thomas & Kohli, 2009) In addition, organizations should integrate rejuvenation with marketing mix.More importantly, brands need to hold an event or campaign in order to announce their revitalization. Besides 7 steps, Keller (2012) mentioned that brand manager could identify additional or innovative usage with consumers on brand revitalization; simultaneously, they sometimes identify different direction to utilize a brand. Therefore, reposition becomes a common tec hnique of revitalization, but brand managers have to carefully define a new target market when they decided to reposition the brands. (Thomas & Kohli, 2009) However, there are some risks when companies assess the reposition strategy.Firstly, it is difficult to change brand image for consumers due the stereotype. Secondly, consumers may confuse between the previous image and new brand image. Finally, it possibly loses loyal consumers. (Keller, 2012) In order to rejuvenate brand image, most organizations attempt to modify the visual identity of brand. Indeed, changing the brand name is a frequent revitalization strategy by marketers. It could improve negative image of original brand name with consumers. However, renaming the brand probably decrease the degree of loyalty, brand recall and brand association. Keller, 2012) In addition, Mininni (n. d. ) suggest that revitalization needs to transfer the logo, trademark and trade dress could refresh brand image. But it may require repackagi ng with innovative products to younger generation at the same time. Although modifying either brand name or logo is expected to promote innovative meaning of brand to consumers, companies possibly invent huge amounts of expenditure on interpreting a new identity from an old one. Indeed changing the colors and the fonts is an easier and cheaper action for modifying visual identity and moving toward the fresh image.According to Ind (2007), storytelling is another tool for brand revitalization. Consumers and companies could be engaged in the story which describes brand history. Because brands possibly become aging within long time, consumers gradually have weak association with aging brands. Hence, Storytelling is a crucial medium to awake consumers’ memory of brands. In fact, I am convinced that storytelling could efficiently benefit companies on consumer retention while companies change the elements of brand equity. Additionally, celebrity endorsement is a useful technique for brand revitalization.Because celebrities can provide additional value from celebrities’ image, they can improve brand image and attract consumers’ attention for aging brands. Moreover, celebrity endorsement could extend communication channel of brand such as TV, magazine, activities and film. Consequently, companies attempt to sign a contract with younger and fashionable in order to returning youthfulness. Furthermore, celebrity could easily build association when companies assess repositioning. However, celebrity endorsement sometime has negative impact on brand image when celebrities have negative behaviors or news.More importantly, organizations should carefully choose suitable celebrities who own the public image as same as brand. (Lehu, 2006) The Marlboro Cigarettes is a famous example to understand the revitalization steps in reality. In the early period, Marlboro Cigarettes failed on female market in the United Stated in 1902. They initially introduced the camp aign â€Å"Mild as May† in order to reach lady’s image. Furthermore, they tried to design red tips with cigarettes in order to meet female’s requirement, but it did not benefit the sales of Marlboro. (http://www. bukisa. om/) In addition, the need of cigarette annually increased in the United Stated during the World of War II, whereas, Marlboro gradually was taken off the market due to weak brand awareness. Consequently, Marlboro tried to launch the filtered cigarettes for the female markets. The new products also aimed to against a study linking smoking to lung cancer. (http://voices. yahoo. com) However, the strategy could not benefit the company getting strong presence in the market. It is evidenced that Marlboro failed on brand enhancement even though they worked hard for consumers’ perception. http://www. bukisa. com/) Therefore, Marlboro decided to completely revitalize the brand position. The company changed the target consumer from females to male s with a campaign called â€Å"tattooed man†. The character is expected significantly establishing strong image in consumers’ mind, because the stereotype of man was a worker, a captain, a marine and an adventure in the United Stated in 1900s. Specifically, Marlboro created a cowboy as the Marlboro man in advertisement. (http://adage. com) The companies also use celebrity endorsement as Marlboro Man to strengthen their personality.Since then, the cowboy has become an impressive image for both smokers and non-smokers when they thought about Marlboro. As for product innovation, Marlboro developed a longer and white color of appearance of cigarettes. Compared to competitors, it was a unique feature which appealed high quality of cigarettes to consumers. http://www. bukisa. com/ Simultaneously, Marlboro redesigned the packaging with red, white and black-lettered in order to convey the independent spirit. (Hemdev, 2005) After revitalization, Marlboro turned round in the cig arette market in the USA.Furthermore, the brand became the premium brand and market leader in the world. As a result, the theory of Berry (1988) is convinced to success on brand revitalization. Comparing to Marlboro, Mild Seven did the brand well for long time, but the company plans to revitalize brand due to moving to global market. In order to obtain more market share in the regions besides Asia, Mild Seven decided to create a new brand name, Mevius which instead of Mild Seven. (http://www. jt. com/) In fact, the new name would benefit the company adapting in FDA’s policy of brand name.Although Mevius is a new name, it still remained the meaning of brand. Furthermore, the new name is expected to evaluate to premium position for western consumers. In addition, the packaging strategy keeps the icon and color of origin with new exterior design. (White, 2012) Indeed, Mild Seven integrated brand equity of past and future; this may decrease risk of brand association with consumer s. Both brands attempt to reposition their brand equity for revitalization, but they did not efficiently connect to previous elements.Mild Seven and Marlboro have rich heritage in the industry, they could actually utilize their history conveying a story to consumers. As Ind documented (2007), storytelling can remind the consumers’ perception on brands. Moreover, it benefits brands retaining older consumers. In my opinion, the best technique of brand revitalization will retain the loyal consumers and refresh brand equity at the same time. In conclusion, brand reinforcement and brand revitalization are crucial consideration for brand managers. Both of them have similar strategy in the market, but they are implemented at different moment.Therefore, organizations tend to maintain brand consistency and protect source of brand equity in order to survive in the competitive environment. Although most of scholars assert that brand should consistently evaluate their products and consum ers’ perception, I personally consider that organizations need to innovate their communication channels in the modern society. Because of advanced media, people would obtain information widely; therefore, Strengthen communication benefit brand fortifying brand equity and easily contacting with more potential consumers.On the other hand, companies concentrate on refreshing brand image by brand revitalization; hence, they always reposition the brand to improve negative brand equity. But it is expensive to reposition brands, some brand managers would redesign logo and packaging to rejuvenate brands. It possibly diminish the degree of risk for companies. In fact, I assert that it may be dangerous to rename the brand, which may lose their heritage with consumers. Although Mild Seven was successful on the decision, most consumers can not associate it between the Mevius and Mild Seven.In my opinion, revitalized brand should convey messages in order to make younger generations realiz ing brand heritage and value. It could build stronger relationship with consumers. In addition, Remaining brand history benefit companies retaining loyal consumers. Overall, brand managers should conduct long term strategy before building brands because sustaining brand equity is a profitable contribution to companies. References: A Busy Year for Japan Tobacco (2012) Available from: http://www. tobaccoasia. com/previous-issues/95-articles-q2-12/519-a-busy-year-for-japan-tobacco. tml [Accessed on 3 March 2013]. Berry, N. C. (1988) ‘Revitalizing brands’. Journal of Consumer Marketing, 5 (3): 15-21. Burnet, L. (1999) The Marlboro Man. Available from: http://adage. com [Accessed on 2 March 2013] Hemdev, P. A. (2005) ‘Marlboro-A Mini Case Study’. The Marketing Review, 5, 73-96 Ind, N. (2007) LIVING THE BRAND (3rd edition). London: Kogan Page. Japan Tobacco Inc and Japan Tobacco International (2011) Available from: http://global. tobaccofreekids. org/files/pdfs/e n/Japan_Profile. pdf [Accessed on 9 March 2013] JT â€Å"MILD SEVEN† (n. d. Availavle from: http://www. thedesignassoc. com/en/solutions/branding/br_mildseven. html [Accessed on 3 March 2013]. JT to Expand New Mild Seven Product to Nationwide Sales (2007) Availavle from: http://www. jt. com/investors/media/press_releases/2007/01/20070122_01. html [Accessed on 3 March 2013]. Kapferer, J. N. (2008) THE NEW STRATEGIC BRAND MANAGEMENT (4th edition). London: Kogan Page. Keller, K. L. (1999) ‘Managing brands for the long run: Brand reinforcement and revitalization strategies’ California Management Review, 41 (3): 102-124 Keller, K. L. , Aperia, T. amp; Georgson, M. (2012) Strategic Brand management: A European Perspective (2nd edition). England: Pearson Education Limited Lehu, J. M. (2006) BRAND REJUVENATION: How to protect, strengthen & add value to your brand to prevent it from ageing. London: Kogan Page. LePla, J. , Davis, S. & Parker, L. (2003) BRAND DRIVEN. London : Kogan Page. Marlboro Originals : The Story. Available from: http://www. marlborooriginals. co. za/history. html [Accessed on 10 March 2013] Mild Seven: a long history of motorsport involvement (2005) Available from: http://www. uto123. com/en/racing-news/mild-seven-a-long-history-of-motorsport-involvement? artid=35432 [Accessed on 3 March 2013] Mild Seven evolves to Mevius (2012) Available from: http://www. jt. com/investors/media/press_releases/2012/pdf/20120808_02. pdf [Accessed on 9 March 2013] Minini, T. (n. d. ) Revitalizing, Rejuvenating and Reformulating a Struggling Brand. Available from: http://www. brandchannel. com/papers_review. asp? sp_id=1240 [Accessed on 9 March 2013] Morgan, M. (2007) A History in Marketing of Marlboro Brand Cigarettes. Available from: http://voices. yahoo. om/a-history-marketing-marlboro-brand-cigarettes-204451. html? cat=9 [Accessed on 2 March 2013] Olaito, Y. (2010) Brand building: how brand reinforcement helps Available from: http://yinkaolaito . com/2010/09/brand-building-how-brand-reinforcement-helps/ [Accessed on 2 March 2013] The Magic of Mild Seven (n. d. ) Available from: http://www. ciggiesworld. com/mild-seven/ [Accessed on 3 March 2013]. The History of Marlboro Cigarettes (2009) Available from: http://www. bukisa. com/articles/207783_the-history-of-marlboro-cigarettes [Accessed on 2 March 2013] Tobacco giants still sending smoke signals (2005)

Power of Government vs Individual Rights essays

Power of Government vs Individual Rights essays Alexander Hamilton was a brilliant member of the federal government whose political principles were based on the idea that the greatest threat to political stability was anarchy rather than monarchy. He believed that the government should be left in the hands of a concentrated few, and that those chosen would lead the country into prosperity. He did not think the swinish multitudes capable of governing themselves. On the other hand, Thomas Jefferson was in support of making states rights more powerful than those of the federal government. Each individual, in his opinion, deserved the right to make the decisions that would govern the country in which he lived. He thought the federal government was too far removed from its people so that their voices would not be able to be heard in the decision making process; thus, their needs would go unfulfilled. The Hamiltonian point of view that a strong, centralized form of government should be employed is in accordance with my own beliefs. The power of government should be used to unify the people under its jurisdiction, not stand merely as a lame parent to watch its reckless teenage children make decisions that contradict the good of all the people in his household. In Europe, each country has its own set of laws that govern its people; however, for the good of the continent, the united move to the Eurodollar will stabilize the currencies of those countries having trouble with the fluctuations of its money values and also further ease of trade and transportation. In part, the Civil War was the result of too many decisions made by too many people. Since the country as a whole put off deciding what to do with the ever-present slavery question, each state formed its own policy in dealing with slave trade, runaways, and other such issues. Unrest was the underlying feeling throughout the country and made more prominent other touchy issues, and this lack of unity eventuall ...

Outline of Sioux History essays

Outline of Sioux History essays The Sioux Nation contained about twenty thousand people in seven different tribes throughout the Northern Great plains. The Sioux were originally part of the seven council fires, Oceti Sakowin, which was made up of seven bands: four Dakota, two nakota and one teton or lakota band. The word Sioux originated from the near by Chippewa tribe where they called the Oceti Sakowin Nadoweisiw meaning little snakes. The French later corrupted the term to nadowessioux which the English later shortened to Sioux. The Sioux lived in the head waters of Mississippi, Minnesota, and Wisconsin. Around 1750-1775 the Oglala Lakota split off of the main Dakota homeland in Minnesota and moved west to the Black Hills where the Cheyenne along with the Kiowa and Crow lived. By 1794 the Lakota controlled the Black Hills and latter created alliances with some of the tribes. The lakota also set a trend for the rest of the tribes to follow. Around 1851 the US and Native American tribes signed the Fort Laramine treaty which was to guarantee peace between the US and many tribes in the plains area. However, this did not happen. There was constant US involvement which broke many of the treatys promises. Chief Red Cloud, along with the Lakotas and Cheyenne fought the US and maintained ground. This is the only time any Indian leader totally defeated the United States in an extended all out war. The result was the 1868 Laramine treaty, which withdrew military forces from the Black Hills area. This later created the great Sioux reservation in which Sioux could live and hunt on. With constant confusion between where the Lakota could stay and go, they began to go off the reservation. Some of the Lakotas or Siouxs did not go back to the reservation, so on June 25th 1876 Chief Sitting Bull, along with other tribes were taken by surprise by General George Armstrong Custer. Within twenty minutes, Custer along with seven cavalr...

Impact Of E-procurement On Procurement Practices And Performance Article

Impact Of E-procurement On Procurement Practices And Performance Article Impact Of E EPT impact on procurement practices and performance Supply chain is a systemic arrangement of people, activities and resources, which transform raw material and components into finished products. E-procurement is an electronic purchase between either business-to-business, business to consumer and even business to government. Additionally, e-procurement is the most significant value of a company e-commerce strategy in the supply chain. EPT is important because it is the actual action of delivering the products to the supplier.Although many buyers are using EPTs on a personal level, larger companies are still afraid of using EPTs. The article shows â€Å"the percentage of business procurement conducted electronically is relatively low – ranging from 10 percent to 20 percent† (Qualyle 2005; Kulp et al. 2006, as cited in Quesada et al. 517). Larger companies used EPTs without fully understanding the inter-organizational collaboration and the complexities involved in the pro gram. The failure of understanding the e-procurement platform renders it an unworthy process to undertake for many organizations.Organizations also face the problem of streamlining the existing systems of the enterprise with the electronic procurement platforms. These problems though encountered in personal e-procurement; do not carry as much weight as they do in organizations. People seek to reduce the time spent in making procurements and have the sole responsibility to make decisions. Individuals pre-existing enterprise systems are also not complicated as those of organizations and are, therefore, easy to incorporate EPTs.One benefit of the e-procurement is that it provides better coordination with suppliers. Better coordination achievement is by effective communication channel. EPTs also create quicker transaction times by reducing the time required to make a procurement. According to Quesada et al., e-procurement can be executed at any time and without physical movements (517). It is, therefore, flexible with vast situations. EPT cuts the cost required to perform a particular transaction of a partnership for an organization. The e-procurement results to better supplier integration and help the company run efficiently. EPTs also help in information dissemination as it is also concerned with information exchange (Quesada et al. 518). EPT operation, however, faces several drawbacks. EPT eliminates face-to-face communication, which may lead to misunderstanding while increasing risk chances in the transactions. Quesada et al. argue that EPTs are difficult to merge with the traditional enterprise systems (517). The lack of a defined method of accessing EPTs benefits has also been a drawback in the use of the platform.EPT involves the use of technologies on electronic networks and practices to achieve and improve information exchange, electronic communication, and transaction. Achieving the processes require the use of private or public networks. On the other ha nd, internet procurement involves procuring of sales or services through the internet. EPTs only use the Internet as a compliment while for internet procurement it is a necessity. EPTs require a significant amount of investment to set up while internet procurement does not involve high cost to set up.EPTs require a method for information exchange necessitating setting up of information infrastructure. Internet procurement does not necessary require formation of relationships and link. The information infrastructure is hence not necessary to Internet procurement. However, internet procurement can be considered as a small-scale form of EPT (Quesada et al. 518).Quesada, Gioconda,  Ã‚  Gonza ´lez, Marvin., Mueller, James and Mueller,  Rene. â€Å"Impact of e-procurement on procurement practices and  performance."  Benchmarking: An International Journal 17.4 (2010): 516-538.

Explorations in Architecture Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Explorations in Architecture - Research Paper Example Site redevelopment is among the many production processes in architecture and it entails the combination of a number of inputs with an aim of coming up with the desired output in the long run. In the case of site development, the product is a design that will be able to meet the requirements and desires of various stakeholders including, the client, the Solicitors, the Architects, local planning authority, and polling consultants. The site development process is a complex one taking place through several stages and for a considerable time frame (Larson, 2012, p. 72). The redevelopment process can be divided into several main stages including However, the site redevelopment process is not necessarily a sequential process and the stages involved in most cases overlap or repeat themselves. In each respective stage, different stakeholders have the different role with the main one being offering recommendations to the client. The initial stage in the process of redeveloping the site is th e Inception/ Preparation stage (Stage A) which involves initial steps of the project design. The main task taking place at this stage includes setting up the client’s organization for the project briefing. Some of the key tasks involve the identification of the objectives of the project, the business case of the client, and sustainability aspirants. The site is also examined at this stage through providing site information and offers recommendations for any further information required. The other task includes feasibility studies preparation as well as assessing the possible options to act as guidelines to the client as he/she decides on the proceeding after this stage (Larson, 2012, p. 68). The tasks in this stage call for the hands of different stakeholders who are expected to offer recommendations on ways forward in their respective responsibilities. The people involved in this stage include the project manager and the client.

Argumentative Essay Example | Topics and Well Written Essays - 1250 words

Argumentative - Essay Example Any new idea has excitement that comes with it, (Shelly, and Vermaat 2011, p112). Sometimes this excitement causes people to fail to look into the long-term. Take the internet, for example, the innovation of cruise missiles. Every nation on earth has a mandate to protect her citizens. This mandate includes making the necessary steps to make sure the citizens feel safe enough in the nation. This has caused military, technological advancements to increase. It is disturbing that cruise missiles are made with a human enemy in mind. There is a genuine need for protection. Human to human enmity is not farfetched. That does not change the fact that war anticipation is not peaceful solution. In as much as the protection is beneficial, that protection does not mean that the sanctity of human life be compromised. We see more and more weapons of mass destruction, being made. There are better ways to anticipate peace and keep with world united other that regular tests devastating weapons, (USA C ongress, p16). Technology is celebrated, because it has increase efficiency. Say, for example, in the point above. It is possible to instigate an attack in another country without necessarily being there physically. However, efficiency is not absolute. Efficiency has its place. The solutions that come with technology must reflect the values that protected the lives of those who come up with these technological solutions. In other words, if the technological solution is not pro-life, it then should not be taken in as a solution. The information age is here with us. People can purchase any product while still in their bedrooms. Navigating through a website is the new form of window shopping. Transactions happen at the click of a mouse. This, has been hailed, as a major breakthrough in that it saves time. There is no doubt that online shopping and ecommerce saves time and can be cost effective in that sense. However, the traditional shopping involved a physical interaction with the sel ler, though it was time consuming. The essence of technology is to provide solutions so that life can be bearable and there can be happiness. However, the physical interaction with a buyer has no substitute. It seems that technology has lessened the value of human to human interaction, (Graham, 2008). The earlier people leave each other the more convenient’ the deal was. It seems we are witnessing a culture where humans are working hard for less interactions and more centered achievements. The faster the egocentric desires, are met, the more convenient life is to us. All this, is done in anticipation that the world shall become a better place. However, the world is experiencing the highest suicide rate ever. Even the most services have been digitized, people are losing hope. There are many and numerous instances where technology has led to saving lives. Take for instance, the discovery of better intensive care unit systems and strong vaccines. Such discoveries have led to sav ing lives. The problem is technological convenience in the world does not translate into solutions or personal happiness. Rather, there are many instances that technology has proved to be more harmful that useful. When internet, was launched, there was a lot of hope that communication world be fast, and that international boundaries would be surpassed. Indeed the internet

Prohibit gay couples from obtaining a marriage license Research Paper

Prohibit gay couples from obtaining a marriage license - Research Paper Example The Equal Protection Clause, which forms part of the 14th amendment, prohibits the states from making a legislation that can deny the citizens equal protection under the law (Newton 34). The 14th amendment only mentions the state governments but not the federal government. In this case, the Defense of Marriage Act of 1996 cannot gay couples the right to marriage in the society. Accordingly, the 1996 Defense of Marriage act has not conclusively denied the states the right to grant gay marriage license since it only grants the states the right to not recognize gay marriages performed n other states. In addition, the Defense of Marriage Act1996 legally implied that States has the option of recognizing same-sex marriage. In Massachusetts Supreme Court decision of 2004, the jurists adhered with the equal protection clause since banning gay marriages denied the citizens the right to benefit from various federal government programs and right to be treated equally in the society regardless o f the sexual orientation. Jurist activists have observed that equal protection clause of the 14th amendment desired to protect some groups from subordination and thus sexual orientation should be strictly safeguarded (Cahill 165). Strict constructionist jurists oppose the making on laws on the bench since they prefer a conservative approach when issuing judgments on gay marriages. Strict constructionist jurists are of the view that law-making duties should be left to the executive and legislators and judges should never make judicial decisions under the influence of their personal political or policy agenda (Newton 78). The jurists are bound by the ‘original intent’ of the applicable law and exercise judicial restrain in controversial public agendas such as legalization of gay marriages and granting of gay couples a license. These jurists are opposed to the idea of states granting marriage license to gay couples. They argue that the Defense of Marriage Act of 1996 is th e underlying law that guides marriages in the constitution. The jurists would argue that the Act prevents the federal government from recognizing any gay marriages. Accordingly, the jurists strictly observe the Act since the States are protected from recognizing gay marriages that have been executed in other states (Cahill 67). Accordingly, the Act conclusively defines marriage as the union between a man and a woman and does not mention the possibility of any gay unions. Strict constructionist jurists argue that Supreme Court of Minnesota in the case of Baker v. Nelson (1971) clarified that any marriage occurs between a man and a woman and entails the possibility of procreation and support of children. In addition, the opponents of gay marriage license argue that marriage is not a right like the right to life or fair trial since it is a privilege and only heterosexual marriages can procreate and serve the purpose of the society (Cahill 265). Although the US is a secular society, a m ajority of the individuals identify with a particular religion such as Christianity, Islam or even Baptism. All the religions claim that marriage is sacred and involves the union of a man and woman with the aim of procreation (Merin 87). According to strict construction

Accounting Ethics Breach Research Paper Example | Topics and Well Written Essays - 1000 words

Accounting Ethics Breach - Research Paper Example As the essay declares  the Enron scandal was revealed in October 2001, and it resulted in the bankruptcy of Enron Corporation, an energy company based in Huston, Texas, United States. Enron failure became the largest bankruptcy reorganization in the US history at that time, and it was the biggest audit failure. The merging of Huston Natural Gas and InterNorth led to the formation of Enron in 1985. Several years later the company hired Jeffrey Skilling as the president and COO of Enron, and he created special purpose entities through the use of accounting loopholes to hide huge amount of debts from failed projects. Skilling, with the help of Chief Financial Officer Andrew Fastow and other executives misled the firm’s board of directors and audit committee, and continued to follow high risk accounting practices.  This discussion stresses that the company shareholders filed a $40 billion lawsuit against Enron. Subsequently the US Securities and Exchange Commission (SEC) decla red an investigation. Although Enron’s competitor Dynegy had offered to take over the company at a cheap price, the deal failed. As a result, Enron filed for bankruptcy protection under the Chapter 11 of the United States Bankruptcy Code.  Skilling often verbally attacked individuals who pointed out issues with Enron’s accounting practices. However, those industry analysis reports questioning the high stock prices of Enron made company shareholders doubtful about Enron’s profitability.

Review Term Paper Example | Topics and Well Written Essays - 1250 words

Review - Term Paper Example Last year the sport super bowl in the US had over 108 million viewers and the recent controversial use of $4 million on a commercial by a firm was making headings and any advertising firm would promise that such a figure would improve the brands image (Evans & Gerard 39). The sport super bowl has have a great media coverage and the same translates to the air play its gets plus the viewers it has. Research has shown that more that 30% of the viewers are interested in the commercials between the airplay of the sport than the sport itself. Commercials have become like part of the game rather than the norms considered as an interruption. The idea about using expensive advertisements and marketing techniques is a gamble because one can not be assured if the information will arrived to the intended destination who is the target customer but the gamble has one heavy side than the other. Advertisment has emerged as an important activity in marketing in the modern age of large scale production and serve competition in the market. Expensive marketing can be a great tool to ken turkey fried chicken brand and It performs the following functions: - Sales promotion: It boosts the sale of goods and services through creating awareness on the existence of the goods in the market and persuading the people to buy them. A good advertising strategy helps in securing new consumers in both the national and world markets. For instance in the clothing industry, a firm can purely base its marketing technique on the use of the internet and it can use video advert that are brokered by various marketing companies. Introduction of new product: It helps in bringing of new products in the market. Ken turkey fried chicken can register the availability of its new products in the market to the public through advertisement. A new firm cant make a

Accounting Ethics Breach Research Paper Example | Topics and Well Written Essays - 1000 words

Accounting Ethics Breach - Research Paper Example As the essay declares  the Enron scandal was revealed in October 2001, and it resulted in the bankruptcy of Enron Corporation, an energy company based in Huston, Texas, United States. Enron failure became the largest bankruptcy reorganization in the US history at that time, and it was the biggest audit failure. The merging of Huston Natural Gas and InterNorth led to the formation of Enron in 1985. Several years later the company hired Jeffrey Skilling as the president and COO of Enron, and he created special purpose entities through the use of accounting loopholes to hide huge amount of debts from failed projects. Skilling, with the help of Chief Financial Officer Andrew Fastow and other executives misled the firm’s board of directors and audit committee, and continued to follow high risk accounting practices.  This discussion stresses that the company shareholders filed a $40 billion lawsuit against Enron. Subsequently the US Securities and Exchange Commission (SEC) decla red an investigation. Although Enron’s competitor Dynegy had offered to take over the company at a cheap price, the deal failed. As a result, Enron filed for bankruptcy protection under the Chapter 11 of the United States Bankruptcy Code.  Skilling often verbally attacked individuals who pointed out issues with Enron’s accounting practices. However, those industry analysis reports questioning the high stock prices of Enron made company shareholders doubtful about Enron’s profitability.

Theories of International Relations Essay Example | Topics and Well Written Essays - 2000 words

Theories of International Relations - Essay Example The paper "Theories of International Relations" concerns the International Relations and other related social theories such as postmodernism. The International Relations theory is composed of concepts, policies and practices that serve as guidelines for the interactions between different organizations and nations. Basically, the IR is related to world politics, thus, it can be considered as one of the significant fields that explore the ways and means to prevent war, to have an economic interaction and to cooperate in the process of achieving goals for international welfare in different areas and aspects of the society. The study of IR then is important in the determination of the different paradigms that can help in the understanding of the issues and problems that can be encountered in connection to different forms of international relations. The different concepts that comprise the theory of International Relations can be considered to define different points of views. For that ma tter, one of the criticisms in relation to the manner by which the IR defines events, it can be critical and subjective on the basis of the fact that the views are segregated in the different theories that comprise the IR. One of the most significant theories related to the International Relations theory is the postmodernism view. The concept covers the wide variety of unconventional notions regarding the different social views and theories. The views identified as post-modern are classified as the concepts.

Dialysis Experience Essay Example for Free

Dialysis Experience Essay Hemodialysis (HD) is one of several renal replacement therapies used for the treatment of end stage kidney disease (ESKD) and kidney failure. Dialysis removes excess fluids and waste products and restores chemical and electrolyte balance. HD involves passing the patient’s blood through an artificial semipermeable membrane to perform the filtering and excretion functions of the kidney. One important step before starting regular hemodialysis sessions is preparing the vascular access; ideally, a vascular access should be placed weeks or months before you start dialysis. The early placement of the vascular access will allow sufficient time for the access to heal and mature. The three basic kinds of vascular access for hemodialysis are an arteriovenous (AV) fistula, an arteriovenous (AV) graft, and a venous catheter. Peritoneal dialysis (PD) occurs though diffusion and osmosis across the semipermeable peritoneal membrane and capillaries. The peritoneal membrane is large and porous. It allows solutes and water to move from an area of higher concentration in the blood to an area of lower concentration in the dialyzing fluid (diffusion). The fluid and waste products dialyzed from the patient move through the blood vessel walls, the interstitial tissues, and the peritoneal membrane and are removed when the dialyzing fluid is drained from the body through a siliconized rubber (Silastic) catheter that is surgically placed into the abdominal cavity. PD is slower than hemodialysis (HD), however, and more time is needed to achieve the same effect. As far as treatment options, both have complications. Hemodialysis includes Disequilibrium syndrome, muscle cramps, hemorrhage, air embolus, cardiac dysrhythmia, and Hemodynamic changes such as hypotension and anemia. Peritoneal dialysis complications include protein loss, peritonitis, hyperglycemia, respiratory distress, and bowel perforation. Hemodialysis Nursing care and roles are to monitor the patient immediately and for several hours after dialysis for any side effects from the treatment. Common problems include hypotension, headache, nausea, malaise, and vomiting, dizziness, and muscle cramps. The nurse must obtain vital signs and weight for comparison with pre-dialysis measurements. Blood pressure and weight are expected to be reduced as a result of fluid removal. Hypotension may require rehydration with IV fluids, such as normal saline. The patient’s temperature may also be elevated because the dialysis machine warms the blood slightly. If a fever results, sepsis may be present and a blood sample is needed for culture and sensitivity. The heparin required during hemodialysis increases the clotting time and thus the risk for excessive bleeding. All invasive procedures must be avoided for 4 to 6 hours after dialysis. Continually monitor the patient for hemorrhage during dialysis and for one hour after. Peritoneal dialysis nursing care and roles are to start and monitor during PD. Before treatment, assess baseline vital signs including blood pressure, apical and radial pulse rates, temperature, quality of respirations, and breath sounds. Weigh the patient, always on the same scale, before the procedure and at least 24 hours while receiving treatment. Weight should be checked after a drain and before the next fill to monitor the patient’s dry weight. Baseline laboratory tests, such as electrolyte and glucose levels, are obtained before starting PD and are repeated at least daily during the treatment. Vital signs need to be recorded every 15-30 minutes. Assess for signs of respiratory distress, pain, discomfort. Dressing around the catheter site must be checked every 30 minutes for wetness during procedure. Maintain accurate inflow and outflow records. The nurse monitors the treatment to make sure the client is getting the right amount of hemodialysis to remove enough wastes from the blood. About once a month, the client’s blood will be tested by using one of two formulas; urea reduction ratio (URR) or total urea clearance (Kt/V). The physician may adjust the hemodialysis intensity and frequency based on the test results. These labs are crucial and must be checked monthly while being on dialysis. Mr. L was the gentleman I chose to assess, he was very friendly and talkative; has been a dialysis client for the past three years. He has dialysis treatments three times a week, and treatments are approximately 3 to 4 hours long depending on his level that day. I asked Mr. L how he felt about being on dialysis and his response was â€Å"In the early days of dialysis, I would not even drive myself home. I would just collapse on the couch in he living room and be there until morning. But all that has changed. I now drive myself to and from dialysis, and I feel just fine after. I even have a part time job now. I tend to be very hungry after dialysis so I try eating something as soon as I get home. Just one evening recently it was like old times. It was because the nurse took off more than I wanted and my body really reacted to it. I just went home and collapsed. I was not even able to work the next day. But that is very rare for me. † I enjoyed our conversation and my experience at the dialysis center.

Scientific Management Approach by Frederick W. Taylor

Scientific Management Approach by Frederick W. Taylor Scientific management approach was developed by Frederick W. Taylor in the late 19th century. This management approach can be defined as a scientific study done on the work methods aimed at improving the efficiency of the workers in order to achieve simplification, specialization, standardization and the overall efficiency in the organization. The approach further aimed at increasing productivity through mutual trust between the workers and the management. Through this, Taylor aimed at improving the level of trust with level of productivity improvement going to the workers. He also aimed at eliminating at eliminating anxiety and physical stress through training the workers and getting rid of the traditional boss concept (Anderson, 1988). In report, principles of scientific management approach are discussed. The relevance of the approach in the modern business world is highlighted with specific examples of its appropriateness and influence given To achieve this, Taylor developed four principles of scientific management approach that uniquely identifies it. The first principle is that uses science and not the rule of the thumb old rules. The principle further argues that the old rules of the thumb be further supported by scientific approaches to ones work. Scientific selection of workers is the second principle. The principle states that members to the organization should be selected according to some analysis. The y should then be taught, trained and developed (Anderson, 1988). The third principle is the management and labor corporation. Rather than managing conflicts, the management should collaborate with the members of the organization. This corporation makes it possible for the work to be done in such a in accordance to the set scientific principles. Scientific training of workers is the fourth principle. The principle points out that worker should be trained by experts based on scientific methods. Relating this to the modern business world, it is evident how Taylors ideas have influenced and still shape the business environment. On the first principle, the laws and scientific principles have replaced the traditional methods that are old fashioned. This is seen in factory automation where tasks performed by workers are optimized using scientific methods and approaches with the aim of increasing productivity and being able to get optimal results. The most production lines are largely determined by the mechanical approaches chosen but have always been improved using emerging scientific methods (Albrecht, 1983). The quality of the product has been improved by uses of scientific methods like ISO quality standards. In New Zealand for instance the use of ISO 9001 is a relevant example of a situation where the quality of the product is assured by the set work tasks. This management tool has been used widely to improve the quality of the products by most organizations in New Zealand. The tool proves to reduce waste, customer returns and rework. In the long run the end result is that efficiency is achieved. The second principle of scientific selection of workers has widely been used in the modern business environment. The principle is deemed as the most relevant one today as most organizations endeavor to hire the right person for to various positions. One common example where this scientific principle is the use of psychologists to conduct interviews in order to determine the use the suitability of an applicant to take up certain position. Use of business training programme and training Curve in New Zealand is an example of how science has been used to perform in selecting the right persons to undertake various tasks. Bringing together the trained worker and the science in order to offer opportunities for expression of employees need and better treatment is illustrated by the third principle in scientific management. The concept is evident today in the form of human relations. Problems related to human relations have however not been seen as been advocated by scientific management but according to (Gilbreth, 1914) scientific management has been beneficial to productivity. Most managers try to maintain safe and healthy workforce in order to improve their productivity. This has lead to the coming up of legislations such as the safe and Healthy in Employment Act of 1992 in New Zealand. The legislation is aimed at ensuring employees are happy and work in safe environment. The last principle emphasizes the need for distinguishing the roles played by each group in an organization. This is done by dividing the work in the organization into two large components. These are the one for the management and workers. This division gives the management higher responsibility than the workers as the functions of the management is further by fostering the importance and need for the management to exercise the for management functions effectively. These functions include but not limited to planning, organizing, controlling and leading. This are the major functions of management that do are fundamental without which the textbooks on management would not exist. (Boone, Bowden, 1987) argues that, going beyond the four principles of scientific management, the approach has proven to be vital in the development of contemporary business. It also remained relevant. Businesses in the technology industry have had their quality and efficiency improves like in the case Group technologies in Australia where the quality of their products have been improved with the use of specification and standardization process as well as the using production control. This concept of group technologies was introduced by Taylor in 1919 and is used even in todays factory automation. The concept has worked well especially in situations where thousands of parts are designed and classified. Most manufacturing plants today use group technology which it small and more flexible plants. An example of such plants is the Vertex pacific. This a plastic manufacturing company in New Zealand that has factories all over the country. The machine forming the plastic in each plant is flexible hence able to change the product its manufacturing within a very short time. This has enabled the efficiencies of group technology to be realized as they reduce the number of tools required. The process is however standardized by having the machines together in close proximity and production control (Hough White, 2001). The scientific management is old relevant in the modern business has it has shaped the practices in the modern accounting. The management method is exceptionally derived from the classical management that was practiced in the early days. This is where only the derivations were reported to the management. This is a common phenomenon in the modern accounting system where if budgets are overrun the accountants can notice and be able to inform their relevant higher management. Continuous improvement in the performance of the workers and improved efficiency is always attributed to improved quality management. All this are valued as the goals of the scientific management. However it is argued that securing harder works by the workers is necessary. According to (Hough White, 2001), though history has always considered scientific management as being narrow minded, it has always failed to point out the human elements in an organization that have more often been the cause of the problem. Human element has been an important part of the scientific management. This is the work length. Taylor has always advocated shortening of the working hour in order improve efficiency and productivity. This is evident in the recent years where organizations are shifting away from the traditional working eight hours in the office to working from home, selection of working hour and the increasing the availability of communication systems hence changing the contemporary business environment. To further the idea of scientific management being relevant in the modern world of business, Parker Lewis (1995) state that business environment in the modern day is similar to the early days scientific management. Service and product diversification, corporate mergers, intense competition, technological changes, pre-occupation and national economic recessions are examples of how the system has remained the same. This reason as to why scientific management approach can still be used today. Streamlining of business systems existing in two or more merged companies can be done by use of scientific analysis. Increasing the productivity of an organization in times of recessions and compete well in a competitive business environment are some of the valuable thing that can only be achieved with use of the scientific management. An example of this is the application of management theories and practices in a global setting based on the scientific management in the rebuilding of many businesses after the destruction of the Twin Towers in New York which caused a major negative impact on the tourism sector in most parts of the world. Its world noting that this Taylors work has faced some criticism. Perroni Wrege (2001) argue that Taylor was inconsistent in his pig-iron handling experiments as has data was consistent .They therefore concluded that his pig-tale used to illustrate the scientific management approach was morally unacceptable. They suggested the message was more important than the accuracy that Taylor shown in has research. It would unjust however for managers to discredit scientific management approach on this basis ignoring the possibilities that scientific management can offer increased productivity and efficiency. Hough White (2001) showed how the current disciplines like operations management, systems reengineering and work designs use many aspects in Taylors work. In conclusion it is imperative to say that scientific management has contributed immensely to the successful management in the current business world worldwide. The ideas propagated by Frederick Taylor in the late 19th century and early 20th century still have a place in the modern day management thinking. Its therefore advisable every manager regardless of the position one hold to embrace scientific management and use it carefully bearing in mind it is limited to the mechanistic organization. It is also possible to make improvements by carefully learning the work processes, designing and implementing relevant changes. This is however possible when considered in a holistic of the organization (Albrecht, 1983).

Was Henry Vs Victory a Miracle? Essay -- Henry IV Henry V Essays

We few, we happy few, we band of brothers. For he today that sheds his blood with me Shall be my brother; be he ne'er so vile, This day shall gentle his condition. And gentlemen in England now abed Shall think themselves accursed they were not here, And hold their manhoods cheap whiles any speaks That fought with us upon Saint Crispin's day." These words, spoken by Henry V in Shakespeare's play of the same name, reflected the pride the English took in the memory of a glorious victory and, by connecting the Battle of Agincourt with a holy day, helped reinforce the popular belief that Providence played a role in England's fortunes during that historic battle. The ensuing bloody and chaotic clash seemed proof enough of divine intervention, because Henry's troops rose up to defeat a French army almost four times as large. This rousing truimph during the Hundred Years War ranks alongside the rout of the Spanish Armada and the Battle of Britain as one of England's "Finest Hours," but it was not quite the miraculous event that Shakespeare and his contemporaries related. Henry's army posed a much more formidable threat to the French than simple numbers suggest. Given the circumstances, a British victory was nearly inevitable. The Hundred Years War, fought intermittently from 1337 to 1453, erupted over the Plantagenet kings' rather weak claim to the French throne, which they based on Edward II's marriage to Isabella, daughter of France's King Philip IV. Although that claim had grown rather stale by the time Henry V rose to power, he pressed it through force of arms. In a series of brilliant military campaigns, he conquered much of France, and married Cath... ...he Battle of Agincourt was King Henry's decision to execute his French prisoners during the fighting. At the time, such blatantly brutal practice was unheard of. Henry has borne the harsh judgment of history for his actions. In the heat of battle, Henry noticed that one segment of his army had been caught off-guard and was in serious danger. The only soldiers available to reinforce his line were those guarding prisoners. To reassign them meant risking the prisoners' escape, or worse, having them turn on their captors. Henry chose the more ruthless but less risky course and ordered the prisoners to be executed. It was a decision borne of necessity during battle, rather than personal malice, but one which nevertheless inflamed the French to greater resistance and set the stage for further rounds of slaughter in the seemingly endless Anglo-French wars.

The Cognitive Dissonance Theory by John L. Cotton :: Cognition Psychology Essays

The Cognitive Dissonance Theory by John L. Cotton When I hear Cognitive Dissonance, I say to myself, "Cogna Who?" I could barely say the word let alone be able to explain the theory to someone else who has never heard of it. So I took it upon myself to get schooled up on the Cognitive Dissonance Theory. Doing this was no barrel of laughs. But one night while I was sitting by the fire having some wine and cheese I was reading Advances in Experimental Social Psychology, there was an article by John L. Cotton that explained the Cognitive Dissonance Theory. To my surprise the article which was named "Cognitive Dissonance in Selective Exposure." After reading the article several times so that I would not miss a single bit of information, I think I have a clear understanding of Cognitive Dissonance. Now for all that know me, I would never keep this information to myself, but I am going to share Cognitive Dissonance with all you web surfers out there. Are you ready? Well, ready or not get ready to set sail and ride into the world of Cognit ive Dissonance! Research Probably the best quote that Cotton gave was that everyone "selectively seek, choose, and screen the information that we use." How true is this in your day to day lives? Think about it, we are constantly making decisions that we think that are beneficial to us and the people around us. For instance, if all of the boys want to got to the bar and have a few smoothies, you are more inclined to go along with everyone else because you do not want to ruffle anyone's feathers. Let us dig a little deeper into this theory and break it down. First off, what is cognition? I was not too sure either until the article explained what cognition was. Cognitions are "attitudes, beliefs, and knowledge about one's behavior, or any other knowledge about oneself or the environment." So basically all of our actions and feelings that we have are cognitions. Understand the cognitive part of it a little better? Do not worry we will be back to explain this further. How about we tackle the dissonance part of th is theory and see where we can go with it. Dissonance is the concept that when a person becomes "aware that two or more of these cognition's are contradictory, dissonance is created.

Effects of gangsterism Essay

Effect of gangsterism towards individual Gangsterisms are the social phenomenon which occurs widely among teenagers in our country. With the rapid increase of this problem, gangsterisms can give a lot of negative impact towards individual, family, and society. In term of individual, student who involves themselves with gangsterism will face bad consequences in their life including having a dark future. Thus, their future might be threatened due to the result of their behavior. Most probably they will be detained because somehow they able to create chaotic scene in their surroundings. This will also affect their life as they unable to perform their study in higher level and they might spend their teenage years in juvenile school or rehabilitation centre. On the contrary, those with a bright future able to continue their study while they had wasting their precious life in prison. Effect of gangsterism towards parents In the context of family, parents need to receive the bad treatment as the result of their children behavior. Most probably, parents might be insulted or becoming the subject of hatred from people in their surrounding. They might be blame for what their children had done and through other people eyes they had to be responsible. Somehow, there are parents who try so hard, in order to guide their children back to the right path. However, some children are too stubborn and ignore the advice of their respectful parents. In addition, parents need to face with reality that their children are not turn into a good person and turn out differently from what they had expected. Effect of gangsterism towards society As for society, they will feel insecure and threatened over this matter because they felt that the surrounding is not the safe place anymore due to the violent act of gangster. The behavior of gangster might endanger their life because at some point, gangster can turn out to be a killer and some of them also fight among each other to show their power. In addition, this kind of phenomenon also spread widely in school. Johnson and Johnson (2005) stated that the researchers determined that the alarm about rampant violence in school is not justified, but concern about the frequency with which adolescents victimize each other is, even though the victimizations are more  bothersome than injurious. In addition, it had come to the stage where school compound cannot be considered as a safe place anymore due to the gangsterism activities that take place in school area. Middleton-Moz and Zawadski (2002) argue that our own lack of awareness often causes us to be both deaf and blind to the pain experienced by our nation’s youth and, as a result, our young people too often become the prisoners of their sadness and depression, seeing little possibility for change and no way. Therefore, it show that our own lack of concern over what had happened make the matter of gangsterism getting worst until the victim of gangsterism are being abuse physically and emotionally. Society is no longer felt peace and harmony in the country which they had resided. Statistical figure The statistical figure was brought out by Tan Sri Muhyiddin Yassin during the Parliamentary session on June 9, 2010 portrays the number of students who involved with gangsterism. From the figure , it stated that the number of students nearly doubled since 2005. It begins with 32 cases recorded and the numbers reach its high peak on 2008 with the value of 81. Although, the number had slightly decreased to 60 cases in 2009 but the number still considered high compared to the earlier cases recorded in 2005. As for figure which provided by ACP Amar Singh Sidhu on his journal title Journal of the Kuala Lumpur Royal Malaysia Police College, No.4 on 2005, it reveal that majority of delinquents detained in the rehabilitation centre was from Indian races with the number of 316 people. On the other hand, both Malay and Chinese represent the similar number with 111 people for each race to be detained. Who should be blamed? Teenager nowadays lack of focus. We mean that they do not know where they are heading, whether in the academic or social sense. Therefore, this gives rise to several problems, mostly gangsterism happens among the teenagers who involved in sosial ills such as drug addicts, smoking, and gambling. These teenagers are not bothered about their studies and it is evident that they are involved in gangsterism. So, who should be blamed for gangsterism? Do we  have to put the blame on the parents, teachers or anyone else? We strongly believe that the one that should be blamed for gangsterism among teenagers is the individual himself or in the other word is we. We are the ones to be blamed for gangsterism because we are the ones who decide on how we want to live our life. We are responsible to manage ourselves. If we discipline ourselves towards the positive behavior, then we will behave well. We are the one to choose how we manage our life. In any decision or action that we made, we have to take full responsibilities of whatever the consequences that we will have to face due to the decision making. For example, if friends offer us a drug and if we have a firm standpoint, then we’ll kindly say no to the friend. Next, we think one of the factors that cause gangsterism among teenagers is the parents. Nowadays, parents are so busy and they focus more on earning more money. They are so busy with their job and rarely have time to be with their children at home. They become workaholic and they are not concerned about their children needs. They assume that providing their children with materialism is more than enough but the fact is their children actually need more attention from their parents. For instance, parents give money and provide cars for their children but the children feel lonely. So, they will do anything to fill in the emptiness they feel inside. They might be involved in gangsterism to overcome the loneliness they felt. Then, we personally think peer pressure is the one to be blamed for gangsterism among teenagers. The teenagers are easily influenced by their friends. When they mix with the wrong friends, they might be involved in crimes. As friends are among the closest people to the teenagers, they will eventually be influenced by their friends. For example, if their friends are a gangster, soon they’ll become one. This is because, their friends might attract them to try something new for them like gang fights. The teenagers are too young and they have a strong instinct of wanting to try something new. So, they will follow their friends. We strongly suggest that perhaps it is time that parents, teachers and  non-government body’s work together to direct and counsel our teenagers. Parents should play their role to educate their children and spend more time communicating with their teenage children. Teachers should try establishing a closer rapport with students. Everyone must work together to find the correct mechanism in order to overcome gangsterism among teenagers. Who should be responsible for the increase of this problem in the recent years? We are trying to find who are responsible for the increase of gangsterism cases in the recent years. Here, firstly parents are responsible due to their important role in teenagers’ life. The parents must play their role and provide their children with a good spiritual and moral background. Then, teenagers themselves should be responsible of what they have done in their life. Teenagers have their own brain, so they should be supposed to think carefully before they do something. Besides that, authorities also should be responsible because only they can make the strict enforcement and to punish the teenagers who involved themselves in gangsterism. Finally, the society is also responsible for the increase of this problem in the recent years because we live in a society so, if they do not play their role and cannot be aware of the problem occur in their resident and place, they should be responsible of this increasing of number of the gangsterism cases. The reasons of gangsterism cases among teenagers First of all, influences by the peer group can create gangsterism cases. As we all know, peer group plays an important role in moulding one’s characters because they will be able to lead their friends in doing something whether to do good things or bad things. In the fact of teenagers who usually have the urge to do something new, they will slightly done bad things without thinking of the effects of that action in their life. Challenges from their peer group will make them not to feel frightened anymore in doing bad things especially in school, while they are involved themselves in gangsterism. Peer group is the main reason of the gangsterism happened among teenagers because usually teenagers tend to share their problems with their friends rather than discussing it with their family. For them, only their friends will understand better their feelings so, whatever their friends do, they will follow it even though they realize it is a wrong action. Another reason  leads to gangsterism is the teenagers nowadays are always lack of parental love from their parents who are busy twenty-four hours to find money until they do not realize that their children are neglected by them. They also do not play their role as parents who are the people that are responsible to provide their children with a good spiritual and moral background. Besides that, the environment of the teenagers will also create gangsterism to be happened. Teenagers who have a good environment such as the conducive environment in their home will be able to keep a distance with this social problem, while teenagers who have bad environment will involved themselves in gangsterism easily because only this way, they will feel more released. Why I’m saying like this? Broken family background always creates a bad environment right? So, it is parents’ responsibilities to prevent their marriage problem become one of the main reasons why their children involved th emselves in gangsterism. Furthermore, the fourth reason why teenagers involved themselves in gangsterism is because mass media’s influences. Of course in the television, there are so many advertisements, films or dramas, even cartoons always publish for everyone. The violent action in those things will influence the teenagers to follow whatever action played by the author. Last but not least, the reason of gangsterism cases among teenagers might be also because there are no specific rules and strict enforcement from the authorities. The teenagers seem like do not have any feeling of frighten to do gangsterism because they know the rules and strict enforcement are not exist anymore to punish them when do something wrong especially in gangsterism cases. Cooperation by the society When you say ‘society’, what is comes to your mind? Of course society is a group of people who are close to you besides your family and relatives, right? Society also plays an important role in order to solve this crucial problem. As we discussed earlier, peer group, parents, school counselors, authorities and mass media are the people who have responsibility to solve this problem, but society also plays an important role too. The society has to work hand-in-hand to help government combat this problem. In order to do that, the development of positive values in the society through various programs that can be generating long-term benefits must be conducted. Programs like ‘gotong-royong’ and campaign like ‘Belia Benci Dadah’ will generate long term benefits to the teenagers in the sense of responsibility as a citizen and also a future leader for next generation. This will increase their spirit on developing themselves with good personality and try to prepare themselves with many types of knowledge. As a result, they will totally think that gangsterism will cause bad effects to their loving country and also their respective society. To conclude, if society plays their part in solving the gangsterism cases that happen in their society, the gangsterism cases will not occur anymore in their neighborhood. Mass media’s responsibility Mass media always influenced people. Do you all agree with me? Think about it. Especially kids and teenagers who have the urge to learn something new and want to try it, they always being trap with the film they just watched in the television. Influence by mass media should be taken into consideration. Mass media must know their limits in publishing something. They must be aware of whatever programs they want to publish have bad effects or not to the audience especially teenagers who usually like to imitate the violent action in the television. Mass media also can help to solve this gangsterism cases by publishing advertisements on bad effects of gangsterism activities among teenagers. As a result of this action, I’m sure teenagers will keep a far distance from gangsterism activities and they will totally not have any feelings to be involved themselves in that bad activities. They will choose to involve themselves in participating in such a good and beneficial activities like watching a debate or other programs that beneficial for their studies organized by the mass media. In short, we can conclude that mass media’s responsibility is important in order to solve this crucial problem among teenagers nowadays. Strict enforcement by the authorities Strict enforcement by the authorities also can solve this gangsterism problem among teenagers. Nowadays, teenagers seem not to have any feeling and are frightened of what they are going to do. So, if the authorities let them know that there are some strict enforcement will be taken towards the guilt of gangsterism cases, teenagers will think twice when they want to be  involved in gangsterism because they know if they are caught by the authorities, there will be punishment and strict enforcement waiting for them. In brief, only strict enforcement by the authorities will make the teenagers feel frightened be involved in gangsterism. Thus, authorities must play their role in solving this problem before it gets worse day by day Advice and guidance by the school’s counselors School counselors also play an important role to solve gangsterism problems among teenagers. As we know, teenagers spend their time almost half of their days in school, so that, if school counselors are playing their role as instructor, facilitator and also counselor to their students by giving and organizing some proper and suitable programs, their students will be more knowledgeable and have views on bad effects in doing gangsterism activities. They will be more aware that gangsterism will make them suffer and life as a student will become worse if they are punished to be expelled from school. In other words, only school counselors have a big role and carry the responsibility in creating a good personality in their students’ characteristics. The school counselors must keep in touch with their students who are involved themselves in disciplinary problems because most probably these students might bring themselves in gangsterism cases too. Besides that, the school counselors must try to find ways to avoid gangsterism activities to be happen in their school. To summarize, if the school counselors are always aware about their students’ activities, the number of teenagers involved in gangsterism will be decrease day by day and gangsterism cases can be solved by the advice and guidance by the school counselors. Parental love and responsibility given by the parents Do you all agree that parents play an important role in solving this problem? I want to convince all of you about the truth of this statement. I totally agree with this statement because of some reasons I had discovered .First and foremost, parents play a part in helping their children to choose the right friends. This is due to the fact that friends play the important role in moulding one’s characters especially among teenagers. A group of good friends can guide and lead the youth to a better future in their life. Thus, parents should always keep an eye on which their children’s friends are. It should be better if parents are close to their children too. Another reason is I agree that parents play an important role as it is because parents nowadays are too occupied with their jobs until they forget to think about their children’s needs and feeling. They tend to have no time to spend with their children. For them, finding money is an important thing. But to think it carefully, what is the use of your billions of money if your children are neglected and do not get parental love from you as their parents? Besides that, the third reason why parents play an important role to solve this problem is the family background. Broken family background always gives bad effects to the teenagers nowadays who involve themselves in gangsterism. They love to release their tension by being involved in gangsterism with their friends. They will feel more comfortable and release tension outside with their friends doing gangsterism rather than in the house by looking at their mother and father quarreling all the time because of marriage problems. Last but not least, the reasons I have discovered are parents play an important role to solve this problem, that is parents who are the people that are responsible to provide their children with a good spirit ual and moral background. In brief, with enough education of this two aspects, I’m sure this problem can be solved because their children will think twice if they want to involve themselves in gangsterism activities because they know by doing that, their parents will be ashamed to have children like them and their children know that gansterism will bring bad effects to them. I think it is enough of my evidences to convince you all that this problem can be solved if parents play their role in helping their children avoid being involved in the gangsterism. Conclusion Based on our research we had done, it can be conclude that there is a great necessity to give more attention towards cases that related with young delinquents who involve themselves in gangsterism. This problem had to be wisely handled to ensure that their future will not be ruined due to their involvement in gangsterism. Thus, parents, government, and society have to play their roles effectively in order to curb the spreading of gangsterism among school student. In addition, need to realize the consequence by each  action or behavior which taken by them. They have to aware that each behavior that deviant and forbidden to the law will cause them to be punished. Therefore, government need to strict and regulate the available law, so teenager will be afraid to involve with gangsterism. As for parents, they need to give full attention to their children and guide them to the right path before things getting worst and difficult to handle. Society also is one of the important elements to curb this matter. By providing information to the police, they automatically help the enforcer task to deal with gangsterism. With the cooperation from each member in the country, there is a high possibility that this social illness will finally found its remedy.

High School and College Essay

Many aspects of both high school and college can be tied together. People learn many of the same things they learned in high school during their first year or two of college. They are basic general education classes. They are similar in such ways that you still have to go to class, do class work, home work, take test, and study hard. Depending on the school, teachers can also give you that one on one help. Class sizes can also be similar to high school if you attend a small college. They are both learning experiences that the individual helps write for themselves by their choices and decisions. There are similarities in the people also. Even in college cliques and groups develop, just like in high school. On the other hand, we all know that high school and college are very different. The work in high school is kind of easy. In college, it’s time to strap down and get to work. There’s really no room for error. Attendance is very important in high school. If you miss a day in class, the teacher would call home. In college, it’s your own responsibility. Students end up having the same friends throughout high school, because they grew up with them in elementary and middle school. Because of this, they earn an image or reputation. College is a new beginning. People are not tagged with a prior social status or image. It is an opportunity to start new and meet new people. Some people meet many of their lifelong friends in college, because they go through so much together. In a way, they are transferring to adulthood, with them by their side. High school and college are what students makes of it. High school prepares people for college. College is a new chapter in life, and also a new beginning. In a way, college is a mature version of high school. To find the true similarities and differences, people must experience both for themselves.